What is myPrice?

myPrice is helping everyday Australians to make informed choices about their grocery shopping. We don't focus on the normal shelf prices or compare a shopping basket of grocery items as was in the unsuccessful grocery choice program, instead we aim to educate you, the consumer, with the grocery prices you should be paying.

Once you are empowered with this knowledge, it doesn't matter which shop, supermarket or corner store you purchase your groceries from, you will know what you should be paying. myPrice is based on the not as common practice of keeping a price book  so you could think of myPrice as an online price book. By bringing this process online we have created a collaborative price sensitive shopping community, which effectively shares the price point knowledge of thousands of Australians.

So have a look around and learn a little about what price you should be paying for your groceries. Or register now and start contributing your price points for thousands of grocery items.

myPrice- What price are you prepared to pay?