It hasn't taken long for Woolworths to see the benefits of a fully functional smartphone app to help you with your everyday shopping, so we decided to take a closer look.

My Specials (login required) – This is the most revealing feature of this app. It shows you weekly specials based on products that you appear to have purchased previously. Therefore, qualifying an urban myth that the big chains link your credit card or rewards cards specifically to your spending habits. The only way to keep it personal is to use cash.